Owner of Bet9ja: Kunle Soname

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Publication - Jan 13, 2024Changed - May 24, 2024

Bet9ja is regarded as one of the leading sports betting sites in Nigeria thanks to its impressive betting odds and a collection of betting promotions you can access on the platform as soon as you open and verify your account. But who exactly is the owner of this popular company? In this article, we’ll explore everything you need to know about the Bet9ja owner, his career achievements, and the company’s leadership structure.

Who Is the Owner of Bet9ja

Who Is the Owner of Bet9ja

The man behind the success of Bet9ja is Kunle Soname, a Nigerian entrepreneur and philanthropist. He was born in Sagamu in 1964. Soname is a trained economist, and he obtained his bachelor’s degree from the famous Obafemi Awolowo University. Before he ventured into sports betting, Soname was already a successful businessman. He owns several companies, including Remo Stars Football Club, which he acquired in 2004. Remo Stars Football Club is a football club that plays in the Nigeria Professional Football League. The club is also named the Sky Blue Stars.

Early History of Bet9ja

Bet9ja was founded in 2013 by Kunle Soname. He saw the potential in the sports betting industry and decided to create a platform that would cater to Nigerian sports fans. He believed that he could create a platform to provide his fellow citizens with an unparalleled sports betting experience. In its early days, the bookmaker faced several challenges. One of the biggest obstacles was the lack of infrastructure to support online sports betting in the country. The internet penetration rate was low, and most Nigerians did not have access to smartphones or other mobile devices that would allow them to place bets online. To overcome these challenges, the betting site focused on providing a user-friendly platform that would be accessible to as many punters as possible. The platform was designed to be simple and easy to use, even for people with little to no online betting experience.

Which Country Owns Bet9ja

The Sportsbook is a Nigerian-owned sports betting company. It was founded by a Nigerian entrepreneur and is operated by KC Gaming Networks Limited, a Nigerian company. Bet9ja is headquartered in Lagos and operates exclusively in this country.

Introduction of Online Betting in Nigeria

Over the last few decades, online sports betting has become increasingly popular in the country, offering a convenient and exciting way to earn an extra income by wagering on your favorite teams and sporting events. Online betting first arrived in Nigeria in the early 2000s with a few foreign-based bookmakers. These early online betting platforms faced several challenges, including limited internet penetration and a lack of regulation in the industry. However, the introduction of mobile technology, particularly the widespread adoption of smartphones, changed the game for online betting. Mobile devices allowed bettors to access online betting platforms from anywhere and at any time, and the popularity of online betting began to grow rapidly.

The Role of Akin Alabi in the Foundation of Bet9ja

Akin Alabi played a crucial role in the foundation of Bet9ja, one of Nigeria’s most successful sports betting companies. Alabi, who is an entrepreneur and politician, provided the initial funding that helped launch Bet9ja into the Nigerian betting scene.

In 2013, Alabi, who was already a successful entrepreneur at the time, saw an opportunity in the sports betting industry and decided to invest in the creation of a platform that would deliver sports betting services to Nigerian sports fans. He partnered with Kunle Soname to establish KC Gaming Networks Limited, which operates Bet9ja. Alabi’s financial support was instrumental in the early days of the sportsbook. His funds helped create the platform and lay the groundwork for the company’s success. Alabi also provided valuable business advice and guidance, drawing on his experience as a successful entrepreneur, to help shape the company’s direction.

Overview of Akin Alabi’s Career and Achievements

Akin Alabi is a businessman, author, and politician who has made significant contributions to various industries in Nigeria. With a career spanning over a decade, Alabi has achieved numerous milestones, making him one of the most respected and influential personalities in his homeland.

Alabi’s career started in the early 2000s when he worked as a web developer and internet marketer. He later founded Nairabet, one of Nigeria’s largest sports betting companies. Alabi’s experience in online marketing and web development proved useful in the early days of Nairabet, which he founded in 2009. Under his leadership, Nairabet has grown into a multi-million-dollar enterprise, offering a wide range of sports betting options to millions of Nigerians. The company’s success has made Alabi one of the wealthiest entrepreneurs in Nigeria, with a net worth estimated at millions of dollars.

Who Owns Bet9ja Now?

Who Owns Bet9ja Now?

The sportsbook is owned by KC Gaming Networks Limited, which was founded by Akin Alabi and Kunle Soname. While Alabi remains a major shareholder in the company, Soname has since divested his stake in Bet9ja and is no longer involved in the company’s operations.

Overview of the Ownership Structure of Bet9ja

In 2018, the bookmaker was acquired by a group of investors led by a London-based private equity firm, The Carlyle Group. The acquisition, which was reportedly valued at $500 million, gave The Carlyle Group a significant stake in Bet9ja and provided the company with the resources it needed to expand its operations and further cement its position as a leading player in the Nigerian sports betting industry.

Change of Ownership Over the Years

As we mentioned, the bookmaker has gone through some changes in ownership ever since it was founded more than a decade ago. However, one thing we can guarantee is that the sport still offers some of the best betting options and promotions you will find in the country.

Current Owners of Bet9ja

As we speak, the betting site is operated and owned by KC Gaming Networks Limited. KC Gaming Networks is regarded as the majority owner of Bet9ja, while Carlyle Group, a London-based private equity firm, holds the other stake in the company.

Net Worth of Owners

Bet9ja Net Worth of Owners

The sportsbook itself is estimated to be worth around $40 million. However, updated information on the current net worth of the Bet9ja owners is not publicly available.

The Impact of Bet9ja on Nigerian Society

The Impact of Bet9ja on Nigerian Society

The impact of the bookmaker on Nigerian society cannot be understated. These days, an average Nigerian young person has a sports betting account. Bettors have identified this option as a perfect way to earn extra cash. Moreover, Nigeria is considered a football nation, which is why its citizens are good at football and understand the concept behind it. This is a great skill that can be very useful to you if you plan on going into sports betting.

Overview of the Online Betting Industry in Nigeria

The online betting industry in Nigeria has experienced tremendous growth in recent years, driven by the increasing popularity of sports and a growing youth population with an interest in sports betting. The country’s betting scene has seen an impressive rise in its development thanks to the rapid growth of internet and mobile phone usage in the country, which as a result, has made it easier to access online betting platforms from anywhere, at any time. One of them is Bet9ja, a leading sportsbook network that offers various betting options and promotions when you create an account on its platform.

Bet9ja’s Role in Promoting Sports and Entertainment in Nigeria

As we have stated earlier, Bet9ja has played a vital role, especially when it comes to sports in the country. These days, bettors are heavily invested in various football league games because it serves as a perfect betting market for those looking to score some easy wins. As a result, the majority of the youth are tuned in to games like the UEFA Champions League, the English Premier League, Serie A, La Liga, and many others. Furthermore, the bookmaker is notably known for its sponsorship of the Nigerian National League (NNL), the second-tier football league in Nigeria. Through this partnership, Bet9ja has provided critical financial support to the league and its teams, helping to improve infrastructure, increase player salaries, and raise the overall level of competition in Nigerian football. And apart from sports, the sportsbook has also been involved in promoting entertainment industries, sponsoring music festivals, comedy shows, and other cultural events across the country. Through these initiatives, the company has demonstrated its commitment to supporting Nigerian talent and promoting the country’s rich cultural heritage.

Bet9ja’s Contribution to the Nigerian Economy

As one of the leading online betting platforms in the country, Bet9ja has made a significant contribution to the country’s economy, providing jobs, generating revenue, and supporting local businesses and industries. For example, the betting site has contributed to the economy by providing employment to youths. The company employs thousands of people across Nigeria, including customer service representatives, IT specialists, marketers, and other professionals. These jobs provide a source of income for individuals and their families while also helping to build the country’s human capital and support economic growth.

Furthermore, the bookmaker’s success has helped to support other industries in the country, including advertising, media, and technology. The company’s partnerships with local sports teams and events, for instance, have created new opportunities for advertisers and media companies to reach audiences and promote their products and services.


Bet9ja Conclusion

Bet9ja is one of the most successful and popular online betting platforms in Nigeria, with a large and loyal customer base and a wide range of betting options and services. The company was founded in 2013 by Nigerian entrepreneur Kunle Soname, who remains involved in the company as a member of its board of directors. Under his leadership and the stewardship of the company’s current owners, KC Gaming Networks, the bookmaker has become a major player in the Nigerian online betting industry, offering innovative betting ideas as well as decent promotional deals that have helped to push the betting site up among the best betting sites in the country. We hope this Bet9ja overview has covered everything you need to know about the owners of the betting site. To learn more about the sportsbook, check out our other articles.


Who has the highest winnings on Bet9ja?

Unfortunately, this information isn’t available to the public.

What is the problem with Bet9ja?

There is no problem with Bet9ja whatsoever. The platform works perfectly well.

Can someone have more than one Bet9ja account?

Unfortunately, no, you can only have one Bet9ja account for yourself.

What bank does Bet9ja use?

The bookmaker uses banks such as Heritage Bank, UBA, Sterling, Fidelity, First Bank, and many more.

How much is the owner of Bet9ja worth?

Kunle Soname, who is the chairman of the company as well as the owner of the football team Remo Stars, is thought to have a net worth of $10 million.

Which club did Bet9ja’s owner buy in Portugal?

The name of the Portuguese club secured by the owner of Bet9ja is Clube Desportivo Feirense.

How much does Bet9ja pay their agents?

Unfortunately, this information is not available to the public.
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